Office furniture is getting more and more popular in the furniture market

As an important part of office furniture , office chairs have developed rapidly in recent years. At present, China has become the world's largest exporter of office chairs and exported to more than 200 countries and regions such as the United States, the European Union and Japan. The production of office chairs in China is mainly concentrated in Zhejiang and Guangdong. The market demand for office chairs is closely related to the economic level of countries around the world. The world's major economic entities have strong economic strength, developed commercial economy, good housing conditions, high people's income, and high consumption level for office chairs. According to statistics, in China, office furniture accounts for about 20% of China's total furniture sales, of which office chairs account for about 10% of office furniture.

First, the European and American market demand is stable and continues to grow

The United States is the largest importer and consumer of office chairs in the world, and consumer spending has become an important part of the US economic development. According to the statistics of the American Office of Furniture Manufacturers, although the consumption of furniture in the United States has declined to varying degrees since the financial crisis, the demand for office chairs has maintained steady growth, and the demand for office chairs has accounted for the proportion of office furniture demand from 2005. 26.3% of the year increased to 31.50% in 2010. In 2010, the consumption of office furniture was about 3.1 billion US dollars. From the perspective of the amount, the estimated consumption of office chairs in the United States accounted for about 25% of the total consumption of office chairs in the world.

The European market has always been the main consumer area for office chair supplies, with countries such as Germany, France, the United Kingdom, the Netherlands and Italy being major consumers. Although the market demand for office chairs affected by the financial crisis declined in 2009, with the gradual recovery of the economy, market demand subsequently increased slowly. Driven by the gradual recovery of the economy and the rigid demand for office chairs, the market demand for office chairs in the European market is expected to rise slowly.

Globally, except for the European and American markets, the total market demand in Oceania, South America, and Africa is relatively small, while the demand in emerging markets such as China, Russia, and India is growing rapidly, and there is huge room for development.

According to the prediction of the American Office Furniture Manufacturers Association, the US office furniture consumption in 2011 was US$11.3 billion. According to the proportion of 31.5% of the seats, the US market office spending in 2011 was US$3.56 billion. According to the market capacity of US office chairs and the proportion of the United States accounting for 25% of the world, the global market capacity in 2011 was approximately $14.2 billion. With the global economic recovery and the rapid development of emerging economies, the global office chair market capacity will grow at a rate of 12%. It is expected that the world office chair market capacity will reach US$22.4 billion in 2015.

Second, China's office chair market demand potential is huge

With the sustained, healthy and rapid development of China's economy, China's office furniture consumption has continued to grow rapidly, and the domestic furniture market has maintained a growth rate of more than 15% for many years.

In 2011, the total output value of China's furniture industry reached 1.010 billion yuan, exports were 38.82 billion US dollars, and imports were 2.258 billion US dollars. According to the exchange rate of RMB 6.30 against the US dollar on December 31, 2011, it is estimated that the consumption of furniture industry in China in 2011 was 779.3 billion yuan. about. According to the calculation of office furniture accounting for 20% of the total furniture sales in China, the consumption of office furniture in China is estimated to be around 160 billion yuan; according to the office furniture accounting for about 10% of office furniture, the consumption of office chairs is about 16 billion yuan. 2.5 billion US dollars).

With the rapid development of China's economy and the steady progress of urbanization, the office conditions of enterprises, government agencies and government agencies have improved, the number and scale of enterprises have increased, and now the construction of office buildings and hotels has been promoted. It is conservatively estimated that China will be in the next few years. The consumption of office chairs can reach more than 20%. It is estimated that by 2015, the demand for office chairs in China will reach 33.2 billion yuan, and the market space is huge.

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